Phase 01 of 03
Consult
Your goals. Your numbers.
- A walkthrough of your home and goals
- Pricing from a detailed market analysis
- Your estimated net proceeds
Why it matters: you know what you'll walk away with, and when to list.
The Affinity Selling Guide
Sell for more.With less stress.
A proven plan for the strongest price, on your terms and your timeline. Staging and media by our own in-house team.
- $1.8 billion plusin sales volume since November 2018
- 1,250 plusfive-star Google reviews across our two profiles
- 641families helped in 2025 alone
- #1 Team, Waterloo Region, all brokerages 2023 to 2025
- #1 Team eXp Ontario 2023, 2024, 2025
- Top 5 Team eXp Canada 2025
- #1 Team eXp Canada 2022
- #1 Team KW Canada 2021
Review count as of September 2026. Awards earned by the Affinity team at previous brokerages.
Our philosophy
You get one launch. We make it count.
What you walk away with
- 01Priced right.A strategy built to attract the strongest offers.
- 02Show-ready.Staging, photos and video by our own in-house team.
- 03More buyers.In front of qualified buyers and their agents from day one.
- 04Your terms.Your price, your conditions, your timeline.
The plan
One proven plan. Three phases.
Phase 02 of 03
Strategy
We prepare your home to win.
- Pre-emptive Negotiation: issues handled upfront
- In-house staging with our own furniture
- Photos, video, drone, floor plans and 3D tour
Why it matters: buyers see a worry-free home, with less room to negotiate you down.
Phase 03 of 03
Execution
Launch. Compete. Close.
- MLS, REALTOR.ca, portals, social and buyer agents
- An offer strategy built around your goals
- Conditions managed, backup buyers kept warm
Why it matters: the strongest offer, on your terms and timeline.
Plan your move
When do you want to move?
Pick your timing and see where we'd start.
I want to move…
Choose a timeline above.
Tight, but doable.We'd consult this week, then prep, stage and launch fast.
The sweet spot.Time to prepare, stage and build buzz before launch.
Perfect time to plan.We map pricing, the prep that pays off, and your best launch window.
Smart to start now.Know your value, and what to fix and what to skip.
From pricing and marketing to handling showings, every detail was managed thoughtfully and efficiently. Most impressive was her negotiation skill.
★★★★★Maggie K. · Google review
In their words
1,250+ five-star reviews.
Your protections
On your side. In writing.
Ontario's Trust in Real Estate Services Act (TRESA) sets the duties we owe you as our client. We put our listing agreement in writing and walk you through RECO's Information Guide.
- LoyaltyYour interests come first.
- DisclosureAnything that affects your decision.
- ConfidentialityYour bottom line stays with us.
- Care and skillA trained team, proven systems.
- Trust accountingBuyer deposits held in trust.
- InsuranceMandatory E&O coverage.
Seller questions
Straight answers.
How do you decide on a list price?
We complete a comparative market analysis using recent sales, the homes you'll be competing with, current buyer demand and your home's unique features. Then we recommend a pricing strategy and explain exactly why.
What's included in your marketing?
Our in-house team handles staging, professional photography, cinematic video, drone, floor plans and 3D tours, plus launch across MLS, REALTOR.ca, major portals, social media and our buyer network. We confirm exactly what's included for your home in your listing agreement.
How long will it take to sell?
It depends on your home, your price and the market. The first few weeks on the market matter most, which is why we prepare, price and build demand before your home goes live.
I need to buy and sell. Which comes first?
It depends on your finances, the market and your comfort with risk. In your consultation we map both timelines together so you're never stuck carrying two homes or rushing into the wrong one.
Start with a conversation
One walkthrough. A clear plan.
No pressure, no obligation
Book your seller consultation.
- Share your plans in the form below.
- We walk through your home and learn your goals.
- You get a custom plan for price, prep, timing and net proceeds.